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DEVELON Critics Fear Summons the Devil
- An Industry Insider
- Sep 16
- 3 min read
LAS VEGAS—The World of Concrete 2025 is just around the corner, and DEVELON, the construction equipment company formerly known as Doosan which some think is a better and holy aligned name, is preparing for a monumental debut. The company plans to showcase three advanced machines at the trade show, drawing both industry professionals and skeptics who can’t help but notice the name “DEVELON” sounds suspiciously like something you might hear in a Satanic ritual.
Despite the controversy, DEVELON insists their focus remains squarely on construction innovation and not, as some suggest, opening portals to the underworld.
DEVELON to Showcase: The Machines
Set to appear at booth C5684 in the Central Hall are three standout pieces of equipment:
DTL35 Compact Track Loader: Equipped with a grapple and angle broom, this machine is marketed as ideal for light excavation and site cleanup—though critics have joked it might also double as a tool for “tidying up the underworld.”
DX62R-7 Mini Excavator: Featuring a breaker attachment, this machine is designed for trenching and demolition. Skeptics, however, can’t ignore the potential for more supernatural uses, like “unlocking ancient gateways.”
DL280-7 Wheel Loader: Complete with a transparent bucket, DEVELON highlights its safety features, but conspiracy theorists have suggested the bucket might double as a “crystal ball for predicting the end times.”
“Attendees can experience our compact equipment up close—no sacrifices required,” said Winta Bereket, DEVELON’s marketing manager. “We’re here to showcase technology that improves job site efficiency, not to conjure dark forces.”
A Name That Raises Eyebrows
The name “DEVELON” has sparked endless speculation among attendees and industry insiders. Some see it as an innocuous branding choice, while others believe it carries deeper, more sinister implications.
An anonymous equipment operator voiced his concerns: “When I first heard the name, I thought, ‘Okay, edgy marketing.’ But then I saw the machines. They’re powerful, almost too powerful. One day you’re running a grapple attachment; the next, you’re solving riddles to avoid eternal damnation.”
Others were more lighthearted about the name. “It’s catchy,” said Tony Alvarez, a contractor attending the show. “Sure, it sounds like a chant, but if the machines work, I don’t care if they’re named after a demon or a breakfast cereal.”
Inside the Booth
DEVELON’s booth promises more than just cutting-edge technology. Attendees can participate in hands-on demos, watch live machine walk-arounds, and talk to subject matter experts about how the equipment can improve their operations—without invoking supernatural forces.
But the company isn’t shying away from the buzz. In fact, some insiders believe the controversy has only increased interest in their exhibit. “We’ve seen a lot of chatter online,” Bereket said. “And while some of it is... creative, we’re excited to see that people are engaging with our brand.”
Expert Opinions
To get a more balanced perspective, we spoke to industry experts and academics.
Dr. Colin Fisher, a marketing professor specializing in branding, weighed in on the controversy. “The name DEVELON is provocative, no doubt. Whether intentional or not, the association with the word ‘devil’ creates intrigue. In an industry as competitive as construction, getting people to talk about your brand—even if it’s about a supposed occult connection—can be a win.”
Meanwhile, Sarah Jenkins, an independent safety consultant, was less amused. “I’ve worked in construction for 15 years, and I’ve seen some pretty wild marketing gimmicks. But this? It’s distracting. Safety and innovation should be the focus, not speculation about occult ties.”
A Heated Debate
DEVELON’s machines themselves are not without detractors. Some question whether the technology is as groundbreaking as advertised.
“Look, the DTL35 is impressive,” said Michael Hendricks, a project manager for a mid-sized construction firm. “But when you pair it with a name like DEVELON, it’s hard to take it seriously. Are they selling equipment or launching a heavy metal band?”
Despite the skepticism, DEVELON has its supporters. “I used the DX62R-7 on a site last month, and it’s a game-changer,” said contractor Jessica Lee. “The cab’s heat and air conditioning alone make it worth the investment. People can say what they want about the name, but the machines deliver.”
Looking Ahead
The World of Concrete has seen its share of quirky exhibits, but DEVELON’s booth is already shaping up to be one of the most talked-about. Whether the name conjures fear, fascination, or just confusion, one thing is certain: DEVELON knows how to make an entrance.
For those attending the show, Bereket has one final assurance: “DEVELON is committed to building the future of construction. Our machines are here to help you move earth—not summon spirits.”
As the event approaches, the construction world waits to see if DEVELON’s machines will revolutionize the industry—or simply fuel its most outlandish conspiracy theories.
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