ARA Show 2025: Where Machines Get More Personality Than Their Operators

Tim sitting alone, waiting for the show to get going. He was the only one who "camped out" wearing a Mr. Rogers Costume.

Las Vegas, NV— If you missed the ARA Show 2025, don’t worry. You didn’t miss much—just the annual spectacle of construction equipment trying way too hard to be relatable. This year’s theme? “We Put Letters and Numbers in a Blender and Called It Innovation.” Let’s dive into the highlights, or as I like to call them, “Things That Made Me Question My Life Choices.”

Develon’s Lineup: Because “Dozer McDozeFace” Was Too Playful

Develon rolled out the DD100 Dozer, which they claim is “the most intuitive dozer ever built.” Translation: It has a cupholder. The DL 220-7 Wheel Loader also debuted, featuring “enhanced ergonomic controls” (read: the seat doesn’t feel like a medieval torture device anymore). But the real star was the DTL35 Compact Track Loader, which attendees swear muttered, “I can’t do this anymore” during the demo.

Genie’s Telehandlers: For When You Need to Text Your Ex at 3 AM

Genie’s GTH-1244 and GTH-1044 Telehandlers are here to remind you that even machinery has daddy issues. These models boast “unprecedented reach,” which we tested by using one to snag a free T-shirt from the Kubota booth. Pro tip: The “1044” stands for “how many times you’ll accidentally call your old fling while operating this.”

Hilti’s “New Products”: Because Specificity is Overrated

Hilti unveiled… something. Literally, their press release just said “New Products.” Rumor has it, they’re either a drill that doubles as a coffee grinder or a nail gun that texts your boss “I quit” for you. Stay tuned!

ARA Show 2025 Highlights: Incus5’s Fleet Management: Your Backhoe is Judging You

Incus5’s Complete View of Equipment Fleet promises to “optimize your job site.” Finally, a dashboard that tells you your excavator is tired of your nonsense and would like a raise. Bonus feature: It sends passive-aggressive emails like “Hey, just a reminder that you parked me in a puddle again. Cool. Cool cool cool.”

JCB’s Backhoe Loaders: Now with 30% More Dad Energy

JCB’s new Vibratory Rollers are basically the construction version of your dad’s “smooth moves” at a wedding. They also announced a backhoe with Bluetooth connectivity, which we used exclusively to blast “YMCA” at the Skyjack booth.

Kubota’s Alphabet Soup

Kubota’s U17-5 Zero Tail swing Mini Excavator sounds like a password you’d forget immediately. Their RTV-XCrew Utility Vehicle is basically a golf cart that’s given up on life, while the U10-5 Minimal Tail swing is just the U17-5’s angsty younger sibling. Also, the RTV x1130 comes with a free existential crisis—perfect for tailgating!

LGMG’s Scissor Lifts: Because Regular Scissors Weren’t Terrifying Enough

The SS2632E Micro Scissor Lift is so compact, you can finally trim your hedges and your neighbor’s Wi-Fi signal. Meanwhile, the M2530E Vertical Mast Lift is just a ladder with trust issues.

Magni’s Telehandlers: Math Teachers’ Revenge

Magni’s TH6.19, RTH13.82, RTH17.115, HTH 35.32, and TH12.62 aren’t models—they’re the coordinates to Narnia. Rumor has it, if you say them backward, a telehandler appears to ask, “But what’s your real budget?”

Manitou’s Scissor Lifts: Because Even Machines Need Couples Therapy

The SE1932 and SE2632 Scissor Lifts come with “advanced stability,” which we translated to “marriage counseling for mismatched equipment pairs.” The MTA 11242 MAX Telehandler is just the MTA 1242 MAX E74’s edgier alter ego.

Skyjack’s “Fleet Update”: We Painted Everything Eggshell White

Skyjack’s big reveal? They changed their font. The Full Fleet Update includes machines that now say “I’m fine” when asked about their workload.

Takeuchi’s TB20E Excavator: Named by a Toddler

Takeuchi’s TB20E, TB335R, and TB240 sound like radioactive elements. Their TL6R and TL8R2 Compact Track Loaders come with a free decoder ring to understand the names.

Toro’s eDingo: The Electric Dog That Won’t Bite (But Judges You)

Toro’s TX750 eDingo is an electric compact loader that’s ~quietly~ judging your life choices. The e2500-THL Ultra Buggy is basically a Roomba with a superiority complex.

Vanguard’s Li-Ion Power Packs: For When Your Lawnmower Wants to Vape

Vanguard’s new Li-ion Power Packs let your equipment “go green” while side-eyeing your diesel addiction. Now with 50% more smugness!

In Conclusion

The ARA Show 2025 proved two things:

1. Construction equipment names are just Scrabble tiles in a tornado.

2. We’re all one telehandler away from writing a screenplay.

Missed the show? Don’t fret—2026’s theme is rumored to be “Machines That Can Cry.” Bring tissues.

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